BOUTIQUE M MICALLEF
ART AND PERFUME CAMPAIGN
Digital Strategy Included
Social Media Management, Content Creation, Storyboarding, Email Marketing, Blogging, Digital Advertising
Boutique M Micallef is a luxury French boutique that recently launched a new boutique in Dubai, UAE. The brand’s Facebook page has seen an incredible increase in fans after a successful Ramadan/Eid Campaign and they were now ready to increase engagement on the platform.
INSIGHT
One of their leading competitors had just completed a successful social media campaign recreating their perfume bottles into animated zodiac signs that the perfumes scents were inspired by. Video content also drives more engagement on Facebook with over 100 million hour son daily watch time.
STRATEGY
Honing in on Micelle’s tagline ‘Art and Perfume’ we would highlight the artistry of each bottle’s design by producing stop-motion videos depicting the inspiration for each design.
EXECUTION
I sat with co-founder and designer Martine Micallef to understand her inspiration for each bottle, after which, I crafted storyboards for each bottle’s inspiration.
RESULTS
Post engagement on Facebook increased by 96%
Page views increased by 63%
